The characters (not the actors) have dedicated social media accounts to connect with fans. From Instagram to Depopįor shows like Emily in Paris and Gossip Girl, social media is an important component on and off screen. A second season with Balmain’s involvement is now planned. Balmain shot content and campaigns on the show set and produced products in line with it. When Balmain announced the Fracture deal, the brand saw an immediate surge in site traffic, says Diz. The Emily in Paris partnership gives us a voice and gets the word out there,” says Gamze Ates, founder of luxury resort brand My Beachy Side, which employs and re-skills Turkish female artisans who have faced hardship. “For a small brand like us, it’s hard to be noticed. not the only way we look at fan love - the conversation that it's driving and ultimately the level of authenticity and excellence that comes from the products we're creating.”įor fashion brands, entertainment partnerships are currently more of a marketing play. It's only natural that we’re starting to see how Netflix influences and interplays with the world of fashion.”įor Netflix, fashion partnerships can be revenue drivers, but that’s not the only measure of success, says Simon of Netflix. I think a lot of our shows are at the centre of cultural conversation. “For Netflix, what's great is we're already starting from that point. How collabs work bestīrands have traditionally used collaborations as a way to infuse culture into their products, says Josh Simon, VP of consumer products at Netflix, which collaborated on a streetwear drop for Squid Game. In China, Balmain partnered with Tencent to broadcast Fracture, reaching 120 million views. Storytelling is the key.” Separately, in August, Balmain also launched with TV mini-series Fracture on the UK’s Channel 4, which pulled in 6 million views, well beyond initial projections, according to the brand. “I mean, we're all obsessed with content. “For us, partnerships between fashion and entertainment are something that's very obvious,” he says. The capsule collection, featuring Western-inspired fringed jackets and suede skirts and available on Farfetch and the Netflix Shop, has had a “very positive” response, according to Balmain CMO Txampi Diz. In November, creative director Olivier Rousteing launched a capsule collection with Netflix Western, The Harder They Fall, after being approached to design costumes and falling in love with the production, particularly for its championing of Black representation in Westerns. The art of dressing up has been stagnant this past year in many ways and so it is time to step up your game and rekindle your love affair with your personal style.Balmain is leading the way. Get back some of your fashion love by resurrecting that rush you always got when planning your outfits, because planning your outfit is like planning for a great day-it puts you in good mindset and dressing up is really a way to make yourself feel special.įashion is the only wearable art form, not like listening to music, eating the chef’s special, or going to a museum. This will especially help if you find yourself wearing the same outfit combo. Treat your closet like a store, and shop from it. All the pieces that have been sitting idle need to get out and breathe! Accessories, shoes, hats, turbans, whatever you have not worn this past year. Refamiliarize yourself with what’s in your closet. ![]() If you find yourself not knowing where to start, combine the comfort that you picked up in the pandemic with remembering how to have fun with your closet again. So, the first step to dusting off your fashion is to bring back the fun of dressing up regardless of the occasion.Īs we move from sofa to social life, a few things to take note of are embrace color, embrace your body, experiment with different styles, take on prints this could be daunting one, but try it, channel and explore the different versions of you! Take cues from Véronique Peck she was a master style chameleon. ![]() ![]() When the world came to a screeching halt, we were reminded of how uncertain the future can be and how quickly it can be pulled out from under us. ![]() We are so used to saving up outfits for occasions and never really allowing ourselves to play dress up at any given time. An important style lesson that the pandemic revealed and taught us was that we should wear what we like and not wait for an event or getting in the “right shape” to bring your fashion A-Game.
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